BRANDING / LOGO / WEBSITE
Opening the door to DIY. How Betterdoor was able to build a retail bridge for the industrial world.
An opportunity to craft a brand that speaks directly to DIY enthusiasts.
BetterDoor set out to do more than sell door parts—they aimed to empower DIY homeowners to tackle upgrades with confidence. The challenge: create a brand and digital presence that made the process feel inspiring, not intimidating.
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Identity
A complete visual system including logo, colors, typography and voice, all crafted to make DIYers feel confident tackling home upgrades.
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Social
A consistent social campaign that combined approachable visuals and messaging to spark awareness and open the door for DIY projects.
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Website
An interactive storefront with technical video resources, turning complex inventory into an intuitive retail path for homeowners to shop and learn with confidence.
The Identity
Building from the ground up
“Break On Through (To the Other Side)”
Betterdoor began with a strategic shift: realizing their foundation in industrial hardware needed to expand to reach the DIYer. We aligned their technical expertise with a consumer-facing soul, crafting a brand that positions them as a trusted partner for home improvement.
The Shift: Moving from a purely industrial focus to a dual-audience brand that speaks to the enthusiast and the pro.
Identity: A logo that balances precision with simplicity, echoing a hands-on spirit.
Voice & Tone: Accessible and warm typography paired with imagery of real tools and homes, not stock perfection.
Systems: Comprehensive guidelines to ensure a cohesive identity across web, packaging, and marketing.
Social Campaign
Inspiring DIYers to take the first step
To introduce BetterDoor to the world, a social campaign was created that combines eye-catching visuals with approachable messaging:
DIY tips, before-and-after imagery, and product spotlights designed to inspire and educate.
Graphics and templates that align with the brand’s look, ensuring every post reinforces recognition.
Strategy and creative direction for posts and ads that drive traffic to the new site and build community among DIYers.
The Website
Built to shop and learn
“We wanted DIYers to feel inspired by their home projects— not intimidated.”
We didn’t just design a site. We built an online experience that makes shopping for door parts easy and intuitive, even for first-timers.
User-friendly site that guides customers through product categories like sills, thresholds, and hardware.
Clear call-to-actions and helpful content to simplify door updates and encourage confident purchases.
Mobile-first design to meet DIYers where they are—whether that’s in the garage or on the go.
Consistent brand integration across every page for a polished, professional feel.
“The whole brand just clicks with our audience. The look, the site, the social…it all makes DIY feel easy, which is exactly what we were going for.”
— Marketing Manager, BetterDoor
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