Well Aligned Studio | Brand identity and websites

+ Brand identity and websites for founders and growing businesses
+ Brand identity and websites for founders and growing businesses

Brand identity and websites for founders starting from a dream, and businesses ready to replace a brand they’ve outgrown.

+ 01  The problem

Sound familiar?

01

You have the business but you don’t have a brand yet.

Right now it’s a name and a dream. You need something real to show people.

02

The logo got you started. It doesn’t anymore.

It came from a template, a friend, or a late night. Now it undersells what you’ve built.

03

You’re not sure what to ask a designer for.

You want someone to guide you through it, and to set you up to use it with confidence.

LogoA friend
Business cardsTemplate
WebsiteDIY
SocialCanva
SignagePrint shop
Slide decksPowerPoint
Day one: one ideaYears later: Chaos
Adam completely nailed our brand. He brought that mid-century vinyl feel into the present without losing our soul. Couldn’t have asked for a better partner.
OwnerHunky Dory Records
+ 02  The offer

One core project. Everything you need to launch.

01Identity

Logo system, typography and color, designed around who you are and where you’re going.

02Assets

The core pieces you’ll use most: stationery, templates, social graphics and launch materials.

03Guideline

A practical guide that shows you, and anyone you hire, how to use the brand with confidence.

Not sure where to start? Book a free 30-minute consultation and brand audit.

See services
+ 03  The process

Four steps. Each one ends with a decision.

+ 01Discover
+ 02Align
+ 03Build
+ 04Extend
Week 1Scattered
Discover

It starts with a free 30-minute call and brand audit. Then we dig into your business, your audience, and anything you already have, and note what’s working and what isn’t.

  • Free consultation
  • Brand audit
  • One-page summary
Week 2Oriented
Align

A couple of working sessions to agree on who you’re for, what to keep, what to change, and what success looks like. You get a short brief you can point back to whenever a decision comes up.

  • Working sessions
  • Positioning statement
  • Short creative brief
Weeks 3–5One system
Build

I design the identity and the system around it: logo, type, color, graphic language, and the core assets you’ll use most. Each round is judged against the brief, not anyone’s taste.

  • Identity + visual system
  • Core brand assets
  • Tested on real work
Week 6Extended
Extend

A practical brand guideline, ready-to-use templates and organized files, plus a walkthrough call. You leave knowing how to use the brand with confidence.

  • Brand guideline
  • Template kit + source files
  • Walkthrough call
How it works
+ 04  The work

Selected work.

All work

The goal isn’t just a better-looking brand. It’s one you feel confident using.

+ 05  The designer

You work directly with me, Adam Hajnos, from the first conversation through final delivery. No handoffs, no account managers. Just a working relationship built on trust.

About Adam
+ 06  The clients

Some of the brands who have aligned.

3pillar
aaf
ASNC
band-together
betterdoor
brasco
CGC
chameleon
chase
citrix
DTRA
echelon
founders
gm-sectec
hopscotch
irregardless
isdesign
jwp
mamis
moneyfinder
neat
openweb
overflo
performance
pinetop
pocma
rho
subway
unc
vcc