BRANDING / WEB / EVENT
Rebuilding a Legacy.
Redefining the Future of Video.
From fragmented to unified.
What began as one of the most iconic brands in online video needed more than a refresh — it needed a reinvention. This was a transformation rooted in clarity, vision, and creative leadership. The result is a unified, future-ready identity that reflects the scale, intelligence, and innovation of JWP Connatix today.
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Branding
JW Player helped launch the online video era, powering the first YouTube upload. But after years of team changes and agency handoffs, its once bold identity had splintered.
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Website
A unified, future-facing site built for speed, clarity, and scale that reflected our new identity.
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Events
Curated brand experiences designed to bring together clients, prospects, and industry leaders for conversations around the future of video.
The Branding
It started with structure.
To modernize the JWP Connatix brand, we needed a reinvention that transformed a fragmented identity into a unified video intelligence platform. By dropping "Player" from the name and adopting "JWP," we signaled a strategic shift from a simple tool to a data-driven ecosystem, establishing a cohesive story across all digital and physical touchpoints.
The visual overhaul centered on a bold amethyst purple—a blend of legacy red and Connatix blue—symbolizing the merger of two industry leaders. We paired this with custom mesh gradients to evoke motion and energy, ensuring the brand felt high-tech and dynamic rather than static.
This transformation successfully revived brand cohesion, positioning JWP Connatix as a unified leader in the evolving online video landscape.
“Super easy to work with. Always positive, open to feedback, and ready to keep pushing the work forward.”
— CMO, JWP ConnatixThe Website
Two clunky websites. One shared vision.
Post merger friction often leaves teams trapped between competing platforms and maintenance nightmares. We saw the chaos of managing two clunky websites as a strategic opening to build a unified brand home. By merging two distinct identities into one agile platform, we transformed a technical burden into a future facing asset that reflects a video first leader.
We moved to a modular CMS to unlock speed and flexibility for the marketing team. This transition removed the need for engineering support for daily updates and allowed for direct CRM integration. The result is a high performance system that delivers personalized data driven experiences based on exactly what a visitor needs in the moment.
This project was more than a refresh; it was a full brand reset designed for scale and clarity. Every touchpoint—from UX to video—now reinforces a singular position in the market. Marketing moves faster, sales personalizes smarter, and the company finally has a digital presence that is fully aligned with where they are headed.
“We finally have a website that looks like the company we’ve become. It’s faster to build, easier to update, and way more aligned with how we talk about ourselves now.”
– Senior Marketing Manager, JWP ConnatixThe Events
Immersion in every detail
Insights was more than a standard industry gathering; it was a curated brand experience designed to spark bold conversations around the future of video. We led the transformation of blank conference centers in New York City and London into fully immersive environments that positioned the brand at the forefront of innovation. Every touchpoint was thoughtfully designed to ensure that the strategic vision was felt by every attendee in the room.
We managed the creative direction for a massive range of assets including digital signage and kickoff videos to skyline billboards and printed materials. The experience was elevated through tactile details like hand painted murals and branded coffee carts that moved the event beyond a simple conference. These intentional moments ensured that the brand voice remained consistent while engaging prospects and industry leaders on a human level.
From initial concept to final execution, this series proved what is possible when design and brand storytelling align. We created a visionary environment that did more than just look polished; it delivered measurable results by generating valuable leads for the sales team. By replacing generic event spaces with a unified brand world, we made the complex feel manageable and the experience truly unforgettable.
“Adam transformed our complex vision into a seamless brand world across two continents. He made the entire process feel manageable while ensuring every detail was perfectly aligned with our strategic goals.”
— Director of Event Marketing, JWP Connatix
Ready to build your legacy?
Whether you’re rebranding a global company or starting from the ground up, let’s talk about making it manageable.